Server-Side Tracking Vs Pixel Tracking - Which is Better?Conventional client-side tracking depending on pixels isn't immune to problems like ad blockers and web browser privacy settings. That's why companies are turning to server-side services, such as GTM server-side tagging.This method enhances information precision, removes missed out on convers… Read More

How to Use Google Data Studio for Performance Marketing ReportingThe use of data and analytics in marketing is a necessity for businesses seeking better campaign performance and informed strategic decisions. This data-driven approach to marketing allows for targeted campaigns, increased ROI and business growth.Data Studio is a tool that helps marke… Read More